There are many types of effective marketing, but some are better for certain businesses than others. In the current firm I work with we spend large amounts of capital on Radio, educational workshops, Printed media and Internet marketing. But, my preferential type of marketing is the least expensive and most effective marketing tool any entrepreneurs can have- it’s called the elusive referral. 30% to 50% of our annual volume can be attributed to our existing client review process and client referrals. There is no better lead, than a lead from a satisfied client. To create this sustainable lead source you have to have a quantifiable client process that invokes the desire to bring others to a successful team and help them achieve their objectives. Our clients are great, but our team is incredible! Everyone wants to be part of a winning team.