Branding is crucial to your business identity and marketing ability. From pens to cups and from wine to vases- make sure everything is branded to your company. Your name on various items will instill uniqueness to your customers that your competitors have not yet accomplished. Be different, be bold, be humble and brand everything uniquely to your business and marketing machine. Make your branding unique to the client experience and coddle them as if they were the only clients you have. With that level of caring and uniqueness with your client experience process they will never leave the safe harbor you have created. Brand uniquely for your business, and you will excel over time.